free-ze london art tour

Looking for a way to explore creativity in London without breaking the bank? NYX Hotel Holborn has got you covered.

This month, the city’s most art-driven hotel is bringing creativity to the streets of Holborn with The Free-ze London Art Tour: a free, self-guided walking route that spotlights vibrant art, culture and character of the surrounding area.

Curated by street artist Dan Kitchener, the creative mind behind NYX Holborn’s striking 125ft mural, the 60-minute route takes guests beyond the hotel’s own art-filled walls to discover a mix of galleries, exhibitions and street art, all within close proximity to NYX itself.
Free-ze London Art Tour at NYX Holborn


The experience begins at October Gallery, just two minutes from NYX. Catch Frieze Masters exhibitionist Kenji Yoshida’s luminous paintings, which fuse Japanese tradition and European modernity for a fresh take on abstract art. A few steps further lies MAMOTH, where art enthusiasts can immerse themselves in Bad Attitude, an exhibition by LA-based artist Jarvis Boyland, capturing lived experiences through oil on canvas. 

Next, take a stroll to Holy Cross Church and dive into its New Wave exhibition, showcasing a diverse collection of works spanning sculpture, collage, and photographic prints from emerging artists. Close by at domobaal, experience Dermot O’Brien’s ode to contemporary art, (Not Only) But Also, an exhibition comprising tactile sculpture that’s both playful and profound.

The final stop on the tour celebrates how art can be found anywhere and often unexpectedly, with a stroll through Theobalds Road showcasing underground street-artist Apparan’s ‘Just Keep Going’ series, amongst other striking works. Cast your gaze upwards and you’ll spot NYX Hotel Holborn’s very own 125ft mural - the tallest in London. Created by epic scale street artist, Dan Kitchener, the piece commemorates the rich vibrancy of London and the people who inhabit it.

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